Introducing the Under Armour SpeedForm. This is the shoe that's about to change the shoe business as far as manufacturing. The SpeedForm is basically a bra for your feet as Under Armour's Senior Director of Footwear Dave Dombrow explains. The upper is a seamlessly construction with a heel cup made of one material. Think of it as a comfortable pair of socks built for running.
What makes this shoe so interesting is that the upper was made in a bra factory! Yes, that's right, a bra factory. Why? Because that industry specializes in making products that fit the body comfortably. Nice approach to solving performance issues with running shoes. Needless to say I WILL be buying these in late June. Will you? Click the link below to read up on this!