Tuesday, July 22, 2014

The Making of a Shoe Last by Tsubo

I found this video via YouTube today and thought it'd be a great lesson for aspiring footwear designer.  The making of a last is SUPER important when it comes to footwear design.  The last will be basis of the silhouette of the shoe, or shape of the shape.  If you want a sleek toe profile, wider base, or a certain heel height...all of these depend on the last!  Take a look inside of Tsubo to see how they build a last from scratch.

BRAND BLACK: Form and Fashion

Freshness Mag had a very in-depth interview with the new basketball brand, BRAND BLACK.  Footwear veteran and founder, David Raysse, is leading the brand into market where overall performance and street fashion appeal goes hand-in-hand.  Click the link below to read into where the inspiration comes from and what's next for the brand.

Thursday, July 17, 2014

Oakley Headquarters

Once again, another extremely dope creative headquarters.  Watch this video of Oakley's environment.  If you are a creative, you HAVE to love this stuff!

Bo Knows

Highsnobiety has done a great job detailing the impact of the infamous "Bo Knows" Nike marketing campaign.  Being born after the campaign made it's largest reach, it's very cool being able to read into the makings and see the actual impact this campaign had.  Take a read and look at the commercials and minds behind them at the link below.

Wednesday, July 16, 2014

20 Memorable Sneaker Controversies

Highsnobiety has created a list of notable sneakers that have created some controversial moments in sneaker history.  Get your knowledge up with this list. Click the link below to peep game.