Bo Knows

Highsnobiety has done a great job detailing the impact of the infamous "Bo Knows" Nike marketing campaign.  Being born after the campaign made it's largest reach, it's very cool being able to read into the makings and see the actual impact this campaign had.  Take a read and look at the commercials and minds behind them at the link below.

Behind the Swoosh: The Anatomy of Nike's "Bo Knows" Campaign

Russell Westbrook Launches Eyewear Collection

The star point guard for the Oklahoma Thunder, Russell Westbrook, has decided to launch his own eyewear line.  We all know Russell to be interested in fashion and quite the fashionista, so this move makes complete sense.  I wonder why other athletes don't break out with dope stuff such as this?  You have the funds!  But not everyone is a creator....I applaud Russell for this move.  If I were in his shoes, I'd do the same.  Click the link below to visit the website.

Westbrook Frames Website

LeBron James Mini-Site

If you haven't taken a look already, do yourself a favor and check out Nike's Mini-Site for LeBron.  The site details information behind all of his signature shoes so far along with detailed stats of his career journey in the NBA.  This was a clever idea to celebrate is newly dropped LeBron 11.  What do you think?

LeBron James: A Decade in the Making

Reebok Shaqnosis "Barracks"

By far this is Shaq's best colorway for his Shaqnosis in my opinion.  The "Barracks" gets it's camo inspiration from Shaq's father's military heritage.  The release date is set for August 28th for $115.  Check the link below to find out all of the retailers that will have it along with more pictures.

Reebok Shaqnosis "Barracks"

Car of the Day

Dodge Viper TA.

Nike Basketball Superhero ELITE Series 2.0

Yet another sensational marketing campaign for Nike promoting their top 3 athletes.  They are showcasing the LeBron X PS Elite, the Kobe 8 System Elite, and the KD V Elite.  I think all of these are solid additions to the Nike basketball collection.

All three of these include lightweight construction, enhanced fit and dynamic protection.  They also are constructed with Kevlar aramid, which is an advanced material typically used in body armor, providing a locked down, protective fit with its high tensile strength-to-weight ratio.

All in all, this collection is a home run for Nike.  I applaud.  The question is now, which one is the best?!