Monday, February 18, 2013

Under Armour39

Earlier this week, Under Armour officially unveiled Armour39, its next generation of wearable technology.  Armour39 is an athletic performance monitoring system that measures "what matters most: WILLpower."  WILLpower is Under Armour’s proprietary measurement for how hard an athlete pushes him or herself during a workout on a scale of 1-10, taking into account heart rate, calories burned and past performances, among other things.

If Under Amour pulls this technology off in the next couple of months, prepare for a wave of competitive answers to this from Adidas, Nike, and Reebok.  Click the link below for more information of what's planned to release this year.

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