Bo Knows

Highsnobiety has done a great job detailing the impact of the infamous "Bo Knows" Nike marketing campaign.  Being born after the campaign made it's largest reach, it's very cool being able to read into the makings and see the actual impact this campaign had.  Take a read and look at the commercials and minds behind them at the link below.

Behind the Swoosh: The Anatomy of Nike's "Bo Knows" Campaign

Jimmy Smith

One of the most respected in the industry!!  Jimmy Smith is the mind behind some of the biggest marketing campaigns to ever exist!  Gatorade.  Nike.  Snickers.  He's been around the block and has made some phenomenal moves.  Click the link below to watch some of his most famous commercials and learn how he broke inside of the industry being an African-American male.  Very inspiring.

Jimmy Smith Story