Once you read this article, you will realize why I want to work for Nike sometime in my design career. Simply because they are always pushing the envelope for the next big thing in athletic footwear/apparel. They are now combining the idea of social interaction with your basketball and training experiences....the technology and idea is unparallel to anything that's on the market today. Click on the videos to get a brief of the ideas or click on the link below to read more in-depth.
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